Architext Magazine Architext is the product guide for all practising Architects and associated industries.
Architext is a full colour A4 magazine, published quarterly with 10,000 copies distributed to Architects, Principle Contractors and Housing Associations.
Architext is designed specifically to put you, the advertiser, in direct contact with your buyer, and to ensure that all aspects of Construction services are thoroughly covered. This exciting magazine will contain specially designed features for your niche markets, ensuring that your company gets the promotion it requires.
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"We have been advertising in a number of Euromedia's magazines for well over 10 years. We find their staff a pleasure to deal with and we are always delighted with the results whenever we advertise". Ed Spankie, Consort Does it pay to advertise in a recession?
When times are good,
you should advertise
When times are bad,
you must advertise. Does it pay to advertise in a recession?
Maintaining or increasing advertising budget levels during economic downturns may be necessary in terms of protecting market position vis-à-vis forward looking competitors. Does it pay to advertise in a recession?
During an economic downturn,
a strong advertising/marketing effort enables a firm to solidify
its customer base, take business away from less aggressive competitors, and position itself for future growth during the recovery. Does it pay to advertise in a recession?
Economic downturns reward
the aggressive advertiser
and penalise the timid one. Does it pay to advertise in a recession?
Advertising in an economic downturn should be regarded
not as a drain on profits but as
a contributor to profits. Does it pay to advertise in a recession?
Maintaining a company’s advertising during an economic downturn will give the image of corporate stability within a chaotic business environment, and give the advertiser the chance to dominate the advertising media. Does it pay to advertise in a recession?
Advertising through both boom and down times sustains the necessary brand recognition. Does it pay to advertise in a recession?
If during an economic downturn you maintain a strong advertising presence while your competitor cuts his budget, you will automatically increase your ‘Share of Mind’. Does it pay to advertise in a recession?
If a company fails to maintain its ‘Share of Mind’ during an economic downturn, current and future sales are jeopardised. Maintaining
‘Share of Mind’ costs much less
than rebuilding it later on.
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