Green Tourism and Heritage Guide Magazine

"We have been advertising in a number of Euromedia's magazines for well over 10 years. We find their staff a pleasure to deal with and we are always delighted with the results whenever we advertise".

Ed Spankie, Consort 

Does it pay to advertise in a recession?

When times are good, you should advertise
When times are bad, you must advertise.

Does it pay to advertise in a recession?

Maintaining or increasing advertising budget levels during economic downturns may be necessary in terms of protecting market position vis-à-vis forward looking competitors.

Does it pay to advertise in a recession?

During an economic downturn, a strong advertising/marketing effort enables a firm to solidify its customer base, take business away from less aggressive competitors, and position itself for future growth during the recovery.

Does it pay to advertise in a recession?

Economic downturns reward the aggressive advertiser and penalise the timid one.

Does it pay to advertise in a recession?

Advertising in an economic downturn should be regarded not as a drain on profits but as a contributor to profits.

Does it pay to advertise in a recession?

Maintaining a company’s advertising during an economic downturn will give the image of corporate stability within a chaotic business environment, and give the advertiser the chance to dominate the advertising media.

Does it pay to advertise in a recession?

Advertising through both boom and down times sustains the necessary brand recognition.

Does it pay to advertise in a recession?

If during an economic downturn you maintain a strong advertising presence while your competitor cuts his budget, you will automatically increase your ‘Share of Mind’.

Does it pay to advertise in a recession?

If a company fails to maintain its ‘Share of Mind’ during an economic downturn, current and future sales are jeopardised. Maintaining ‘Share of Mind’ costs much less than rebuilding it later on.